PR- Coffee Mate Announces Vegan Creamer

Posted on: 2017-01-19 3:21 PM

GLENDALE, Calif., Jan. 18, 2017 /PRNewswire/ -- COFFEE-MATE® natural bliss® has been transforming the coffee creamer category since 2011 and is now taking the next step in an ongoing journey to offer consumers a line of products made with all-natural ingredients. Marking the brand's introduction into the dairy alternative category, the creamy plant-based creamers are available in four new offerings: Vanilla Almond Milk, Caramel Almond Milk, Hazelnut-Almond Milk and Sweet Crème Coconut Milk.
 
True to all COFFEE-MATE® natural bliss® products, the new coffee creamers are made with real simple ingredients like real almonds, coconuts from Sumatra, vanilla from Madagascar and pure cane sugar to offer consumers an all-natural alternative to traditional dairy creamers. Made with no GMO ingredients, natural bliss® Almond Milk and Coconut Milk creamers are deliciously smooth and creamy and offer a new way to add a hint of flavor and touch of sweetness to provide a great tasting cup of coffee.
 
"COFFEE-MATE remains a leader in the coffee creamer category for one important reason - we are relentlessly focused on quality and innovation to expand our product portfolio while meeting changing consumer demands and lifestyles," said COFFEE-MATE Brand Director, Daniel Jhung. "We know the increasing popularity of plant-based, non-dairy creamers is not just a trend, but a consumer preference that is here to stay. Using just a few simple ingredients not only expands our natural bliss offerings, but delivers a delicious, creamy and flavorful option that COFFEE-MATE natural bliss is known to provide."
 
The new product launch will be supported by a TV, digital and social media advertising campaign launching on March 13 including two fifteen second commercials in both English and Spanish. A national in-store shopper marketing effort and PR campaign will also highlight the product's launch.
 
COFFEE-MATE® natural bliss® Almond Milk and Coconut Milk creamers are now available at retailers nationwide in 16oz bottles in the refrigerated coffee creamer aisle for a suggested retail price of $2.79. The Hazelnut flavored Almond Milk creamer will be sold exclusively at Target retail stores. COFFEE-MATE® natural bliss® Almond Milk and Coconut Milk creamers join the brand's full line of all-natural coffee creamers made from real dairy.