Are you getting your share of breakfast business? Coffee shops and cafe's are the number one stop for commuters in large urban areas. The "habit" to grab a coffee on the way to our desk is ingrained in most of us and the statistics back that up. But did you know that breakfast is one of the fastest growing segments and it's pulling business away from Coffee only establishments.
"According to The NPD Group, foodservice spending and visits grew in the summer of 2015 in several countries tracked by the global information company, with CREST results showing snacks and morning meals as the broad foodservice market drivers.
Of the 11 countries CREST tracks, Australia, China, Germany, Great Britain and the U.S. posted traffic and average eater check gains, while foodservice spending and visits were flat to slightly declining in France and Japan. Canada, which weathered the global economic crisis better than any country but China, reported its second quarter of traffic decline. The relatively young Russian foodservice market continues to suffer with high inflation and dropping demand.
Visits to quick-service outlets were up or flat in most countries with the exception of Japan, the only country where QSR traffic does not dominate. Full-service restaurant visits were up in Australia, Canada, China and the U.S."
While many cafe's don't have food preparation facilities there are many alternative offerings that require minimal effort. High quality oatmeal breakfasts are becoming very popular. Many brands like Modern Oats are shipped ready to serve in specialy designed containers that only need hot water.
For more information about this post contact ray@findmecoffee.com