Seven Eleven now serving single origin
Posted on: 2016-11-18 7:48 AM If you thought that artisanal, fair trade joe was the kind of thing dispensed by bearded, tattooed baristas sporting black t-shirts and ear plugs, take yourself down to your nearest convenience store.
Fair trade coffee from the Matagalpa region of Nicaragua is now available in 7-Eleven outlets — surely marking some landmark in the mainstreaming of coffee culture.
It’s affordable too. “It’s a great tasting, premium cup of coffee without the premium price,” said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverage merchandising, said in a press statement.
This isn’t the first time 7-Eleven has tried to integrate social consciousness into its brand; Last August, during election season, the convenience store introduced red and blue marked coffee cups for customers who supported the Republican or Democratic parties respectively. They also had a special purple cup, called the “Speak Up Cup,” encouraging customers to discuss the issues important to them.
The new line of coffee will be sourced from growers and farmers who meet strict standards that promote the wellbeing of local communities alongside environmental and wildlife conservation.
